IJIN Lab - World's Greatest Minds

Ancient wisdom meets modern insight. Explore the lives, philosophies, and timeless lessons of history's greatest minds.

50 great figures across 3 genres

Figures Who Overcame Adversity(22)

Marcus Aurelius

Marcus Aurelius

古代ローマ (0121)

Everything depends on your judgment, and that judgment rests with you.

Philosopher-emperor of the Roman Empire, 2nd century

Authored 'Meditations' and left a practical manual of Stoic philosophy

The insight that 'judgment causes suffering' is the very foundation of CBT

Zeno of Citium

Zeno of Citium

キティオン (33 BC)

Man conquers the world by conquering himself.

Founder of Stoicism, 4th century BC, from Cyprus

After losing everything, taught that 'virtue is the only good'

The method of distinguishing controllable from uncontrollable is the source of modern resilience

Epictetus

Epictetus

古代ローマ (0050)

Some things are within our power, while others are not.

Stoic philosopher and former slave, 1st-century Roman Empire

Taught the distinction between controllable and uncontrollable in 'Discourses' and 'Enchiridion'

The dichotomy of control is the origin of stress management and CBT

Seneca the Younger

Seneca the Younger

古代ローマ (0 BC)

It is not that we have a short time to live, but that we waste much of it.

Stoic philosopher and statesman, 1st-century Roman Empire

Warned against wasting time in 'On the Shortness of Life'

Here lies the prescription for the disposable time stolen by mindless scrolling

Mencius

Mencius

(37 BC)

The feeling of compassion is the sprout of benevolence; shame, of righteousness; deference, of propriety; right and wrong, of wisdom.

Confucian sage and 'Second Sage', 4th century BC Warring States

Systematized the theory of innate goodness and advocated benevolent governance

The belief in innate seeds of goodness is the Eastern origin of Theory Y management

Laozi

Laozi

(57 BC)

The Tao that can be spoken is not the eternal Tao. The name that can be named is not the eternal name.

Founder of Taoist thought, circa 6th century BC

Condensed the philosophy of 'the Way' and 'wu wei' into the 5,000-character 'Tao Te Ching'

The admonition against over-intervention, 'be like water,' resonates with the spirit of agile management

Friedrich Nietzsche

Friedrich Nietzsche

プロイセン王国 (1844)

God is dead! God remains dead! And we have killed him!

19th-century German philosopher

Shook modern philosophy to its foundations with 'God is dead,' 'Ubermensch,' and 'eternal return'

After the collapse of absolute values, we are challenged to create our own

Thomas Edison

Thomas Edison

アメリカ合衆国 (1847)

Genius is one percent inspiration and ninety-nine percent perspiration.

19th-century American inventor and entrepreneur

Commercialized the light bulb and electrical systems and established organized R&D

The perspective of designing the entire ecosystem, not just the product, is the key to business

Henry Ford

Henry Ford

アメリカ合衆国 (1863)

Whether you think you can, or you think you can't -- you're right.

Revolutionary of the American automobile industry, 19th-20th century

Established the mass production and mass consumption model with the Model T and moving assembly line

The idea of creating the market itself through disruptive pricing is the prototype of the freemium model

Jack Ma

Jack Ma

中華人民共和国 (1964)

Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine.

20th-century Chinese internet entrepreneur

Founded Alibaba and built China's e-commerce and digital payment ecosystem

Entering from outside the field turns user perspective into a competitive weapon

Steve Jobs

Steve Jobs

アメリカ合衆国 (1955)

Stay Hungry. Stay Foolish.

20th-century American technology entrepreneur

Redefined personal computing with the iPhone and Mac

The focus to decide 'what not to do' becomes the ultimate competitive advantage

Bill Gates

Bill Gates

アメリカ合衆国 (1955)

Your most unhappy customers are your greatest source of learning.

20th-century American technology entrepreneur and philanthropist

Co-founded Microsoft and drove the PC revolution by dominating the OS market

Ecosystem design is the key to competitive advantage in platform strategy

Kōnosuke Matsushita

Kōnosuke Matsushita

日本 (1894)

The manufacturer's mission is to overcome poverty by producing goods in such abundance that they become as plentiful and cheap as tap water.

Meiji-Showa era industrialist and management thinker

Built Panasonic into a global enterprise and was called 'the God of Management'

The 'tap water philosophy' is the intellectual prototype of the freemium model

Soichiro Honda

Soichiro Honda

日本 (1906)

Only about one percent of my work truly succeeded. Ninety-nine percent was failure. That one percent made me who I am.

Showa-era engineer-entrepreneur and Honda founder

Conquered the Isle of Man TT and broke through the impossible with the CVCC engine

A pioneer of division of labor: focus on the founder's strengths and delegate weaknesses to a trusted partner

Howard Marks

Howard Marks

The most important thing is being attentive to cycles.

20th-century American distressed debt investor and thinker

Co-founded Oaktree and championed the importance of 'second-level thinking'

The habit of always asking 'is it already priced in?' is the key

Warren Buffett

Warren Buffett

アメリカ合衆国 (1930)

Rule No. 1: Never lose money. Rule No. 2: Never forget Rule No. 1.

20th-century American investor, the 'Oracle of Omaha'

Led Berkshire Hathaway to ~20% compound annual growth over half a century

The discipline of competing only within your 'circle of competence' is the core of long-term investing

Charlie Munger

Charlie Munger

アメリカ合衆国 (1924)

Invert, always invert.

20th-century American investor and intellectual giant

Vice Chairman of Berkshire who championed 'mental models' and multidisciplinary thinking

Those who judge by a single metric become 'a man with only a hammer'

Ray Dalio

Ray Dalio

アメリカ合衆国 (1949)

Pain plus reflection equals progress.

20th-century American hedge fund founder and thinker

Founded Bridgewater and established risk parity strategy and principled management

The recognition that 'the economy has seasons' prevents panic selling during crashes

Peter Lynch

Peter Lynch

アメリカ合衆国 (1944)

Invest in what you know.

Legendary 20th-century American fund manager

Achieved an average annual return of 29.2% at the Magellan Fund

'Invest in what you know' is a compass for the age of information overload

André Kostolany

André Kostolany

ハンガリー (1906)

Buy stocks, take sleeping pills, and stop looking at the papers. After many years you will see: you are rich.

20th-century European speculative philosopher

Explained crowd psychology and market cycles through 'the egg theory'

Develops the eye to discern which stage of social media hype we are in

Jesse Livermore

Jesse Livermore

アメリカ合衆国 (1877)

There is nothing new in Wall Street. There can't be because speculation is as old as the hills.

Legendary American trader, 19th-20th century

The 'Boy Plunger' who made ~$100 million shorting the crash

The value of 'sitting tight' resonates most in an era of impulse trading

John C. Bogle

John C. Bogle

アメリカ合衆国 (1929)

Don't look for the needle in the haystack. Just buy the haystack!

Father of the index fund, 20th-century America

Founded Vanguard and democratized low-cost, long-term, diversified investing

A 0.1% difference in fees can mean millions over 30 years

Convention Breakers(9)

John D. Rockefeller

John D. Rockefeller

アメリカ合衆国 (1839)

Don't be afraid to give up the good to go for the great.

19th-century American oil magnate and philanthropist

Controlled 90% of U.S. oil supply through Standard Oil

The vision to oversee the entire value chain is the prototype of platform management

Andrew Carnegie

Andrew Carnegie

アメリカ合衆国 (1835)

The man who dies rich dies disgraced.

19th-century Scottish-born steel magnate and philanthropist

Dominated the U.S. steel industry and practiced systematic philanthropy through 'The Gospel of Wealth'

Per-ton cost visibility is the prototype of unit economics management

Thomas Edison

Thomas Edison

アメリカ合衆国 (1847)

Genius is one percent inspiration and ninety-nine percent perspiration.

19th-century American inventor and entrepreneur

Commercialized the light bulb and electrical systems and established organized R&D

The perspective of designing the entire ecosystem, not just the product, is the key to business

Henry Ford

Henry Ford

アメリカ合衆国 (1863)

Whether you think you can, or you think you can't -- you're right.

Revolutionary of the American automobile industry, 19th-20th century

Established the mass production and mass consumption model with the Model T and moving assembly line

The idea of creating the market itself through disruptive pricing is the prototype of the freemium model

Steve Jobs

Steve Jobs

アメリカ合衆国 (1955)

Stay Hungry. Stay Foolish.

20th-century American technology entrepreneur

Redefined personal computing with the iPhone and Mac

The focus to decide 'what not to do' becomes the ultimate competitive advantage

Sakichi Toyoda

Sakichi Toyoda

日本 (1867)

Open the shoji screen and look outside; the world is vast.

Meiji-early Showa inventor and industrialist

Invented the automatic loom and laid the foundation for the Toyota Group

Auto-stop upon anomaly detection ('jidoka') connects to AI-era risk management

Soichiro Honda

Soichiro Honda

日本 (1906)

Only about one percent of my work truly succeeded. Ninety-nine percent was failure. That one percent made me who I am.

Showa-era engineer-entrepreneur and Honda founder

Conquered the Isle of Man TT and broke through the impossible with the CVCC engine

A pioneer of division of labor: focus on the founder's strengths and delegate weaknesses to a trusted partner

Walt Disney

Walt Disney

アメリカ合衆国 (1901)

All our dreams can come true, if we have the courage to pursue them.

20th-century American entertainment entrepreneur

Industrialized storytelling experiences with Mickey Mouse and Disneyland

The commitment to owning intellectual property in-house is the core of modern content business

J. P. Morgan

J. P. Morgan

アメリカ合衆国 (1837)

A man always has two reasons for the things he does -- a good one, and the real one.

19th-century American financier and banker

Resolved the 1907 Panic through personal credibility and catalyzed the Federal Reserve's creation

The quality and trustworthiness of management remains the core of investment decisions even in the AI era

Courageous Figures(13)

Marcus Aurelius

Marcus Aurelius

古代ローマ (0121)

Everything depends on your judgment, and that judgment rests with you.

Philosopher-emperor of the Roman Empire, 2nd century

Authored 'Meditations' and left a practical manual of Stoic philosophy

The insight that 'judgment causes suffering' is the very foundation of CBT

Aristotle

Aristotle

(38 BC)

All human beings by nature desire to know.

Polymath of 4th-century BC ancient Greece

Systematized disciplines from logic to biology and defined the framework of Western knowledge

'The golden mean' and 'practical wisdom' remain uniquely human judgment that even AI cannot automate

Laozi

Laozi

(57 BC)

The Tao that can be spoken is not the eternal Tao. The name that can be named is not the eternal name.

Founder of Taoist thought, circa 6th century BC

Condensed the philosophy of 'the Way' and 'wu wei' into the 5,000-character 'Tao Te Ching'

The admonition against over-intervention, 'be like water,' resonates with the spirit of agile management

Simone de Beauvoir

Simone de Beauvoir

フランス (1908)

One is not born, but rather becomes, a woman.

20th-century French existentialist philosopher and feminist

Presented the social construction of gender in 'The Second Sex' and pioneered feminist theory

The constructivist perspective of questioning 'what we take for granted' is the starting point of innovation

Jack Ma

Jack Ma

中華人民共和国 (1964)

Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine.

20th-century Chinese internet entrepreneur

Founded Alibaba and built China's e-commerce and digital payment ecosystem

Entering from outside the field turns user perspective into a competitive weapon

Steve Jobs

Steve Jobs

アメリカ合衆国 (1955)

Stay Hungry. Stay Foolish.

20th-century American technology entrepreneur

Redefined personal computing with the iPhone and Mac

The focus to decide 'what not to do' becomes the ultimate competitive advantage

Sakichi Toyoda

Sakichi Toyoda

日本 (1867)

Open the shoji screen and look outside; the world is vast.

Meiji-early Showa inventor and industrialist

Invented the automatic loom and laid the foundation for the Toyota Group

Auto-stop upon anomaly detection ('jidoka') connects to AI-era risk management

Kōnosuke Matsushita

Kōnosuke Matsushita

日本 (1894)

The manufacturer's mission is to overcome poverty by producing goods in such abundance that they become as plentiful and cheap as tap water.

Meiji-Showa era industrialist and management thinker

Built Panasonic into a global enterprise and was called 'the God of Management'

The 'tap water philosophy' is the intellectual prototype of the freemium model

Soichiro Honda

Soichiro Honda

日本 (1906)

Only about one percent of my work truly succeeded. Ninety-nine percent was failure. That one percent made me who I am.

Showa-era engineer-entrepreneur and Honda founder

Conquered the Isle of Man TT and broke through the impossible with the CVCC engine

A pioneer of division of labor: focus on the founder's strengths and delegate weaknesses to a trusted partner

Walt Disney

Walt Disney

アメリカ合衆国 (1901)

All our dreams can come true, if we have the courage to pursue them.

20th-century American entertainment entrepreneur

Industrialized storytelling experiences with Mickey Mouse and Disneyland

The commitment to owning intellectual property in-house is the core of modern content business

Benjamin Graham

Benjamin Graham

アメリカ合衆国 (1894)

In the short run, the market is a voting machine but in the long run, it is a weighing machine.

Father of value investing, 20th-century America

Systematized rational investing through 'margin of safety' and 'Mr. Market'

An intellectual framework for tuning out market noise is the first step in investing

Ray Dalio

Ray Dalio

アメリカ合衆国 (1949)

Pain plus reflection equals progress.

20th-century American hedge fund founder and thinker

Founded Bridgewater and established risk parity strategy and principled management

The recognition that 'the economy has seasons' prevents panic selling during crashes

J. P. Morgan

J. P. Morgan

アメリカ合衆国 (1837)

A man always has two reasons for the things he does -- a good one, and the real one.

19th-century American financier and banker

Resolved the 1907 Panic through personal credibility and catalyzed the Federal Reserve's creation

The quality and trustworthiness of management remains the core of investment decisions even in the AI era

Great Leaders(15)

Mencius

Mencius

(37 BC)

The feeling of compassion is the sprout of benevolence; shame, of righteousness; deference, of propriety; right and wrong, of wisdom.

Confucian sage and 'Second Sage', 4th century BC Warring States

Systematized the theory of innate goodness and advocated benevolent governance

The belief in innate seeds of goodness is the Eastern origin of Theory Y management

John D. Rockefeller

John D. Rockefeller

アメリカ合衆国 (1839)

Don't be afraid to give up the good to go for the great.

19th-century American oil magnate and philanthropist

Controlled 90% of U.S. oil supply through Standard Oil

The vision to oversee the entire value chain is the prototype of platform management

Andrew Carnegie

Andrew Carnegie

アメリカ合衆国 (1835)

The man who dies rich dies disgraced.

19th-century Scottish-born steel magnate and philanthropist

Dominated the U.S. steel industry and practiced systematic philanthropy through 'The Gospel of Wealth'

Per-ton cost visibility is the prototype of unit economics management

Shibusawa Eiichi

Shibusawa Eiichi

日本 (1840)

What is the root of wealth? Benevolence and moral principle. Unless grounded in right reason, wealth cannot endure.

Bakumatsu-Taisho era industrialist, 'Father of Japanese Capitalism'

Involved in founding 500+ companies and advocated the unity of morality and economy in 'The Analects and the Abacus'

The unity of profit and ethics is the origin of purpose-driven management in the ESG era

Henry Ford

Henry Ford

アメリカ合衆国 (1863)

Whether you think you can, or you think you can't -- you're right.

Revolutionary of the American automobile industry, 19th-20th century

Established the mass production and mass consumption model with the Model T and moving assembly line

The idea of creating the market itself through disruptive pricing is the prototype of the freemium model

Jack Ma

Jack Ma

中華人民共和国 (1964)

Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine.

20th-century Chinese internet entrepreneur

Founded Alibaba and built China's e-commerce and digital payment ecosystem

Entering from outside the field turns user perspective into a competitive weapon

Steve Jobs

Steve Jobs

アメリカ合衆国 (1955)

Stay Hungry. Stay Foolish.

20th-century American technology entrepreneur

Redefined personal computing with the iPhone and Mac

The focus to decide 'what not to do' becomes the ultimate competitive advantage

Bill Gates

Bill Gates

アメリカ合衆国 (1955)

Your most unhappy customers are your greatest source of learning.

20th-century American technology entrepreneur and philanthropist

Co-founded Microsoft and drove the PC revolution by dominating the OS market

Ecosystem design is the key to competitive advantage in platform strategy

Kōnosuke Matsushita

Kōnosuke Matsushita

日本 (1894)

The manufacturer's mission is to overcome poverty by producing goods in such abundance that they become as plentiful and cheap as tap water.

Meiji-Showa era industrialist and management thinker

Built Panasonic into a global enterprise and was called 'the God of Management'

The 'tap water philosophy' is the intellectual prototype of the freemium model

Soichiro Honda

Soichiro Honda

日本 (1906)

Only about one percent of my work truly succeeded. Ninety-nine percent was failure. That one percent made me who I am.

Showa-era engineer-entrepreneur and Honda founder

Conquered the Isle of Man TT and broke through the impossible with the CVCC engine

A pioneer of division of labor: focus on the founder's strengths and delegate weaknesses to a trusted partner

Kazuo Inamori

Kazuo Inamori

日本 (1932)

The result of life and work = Attitude x Effort x Ability.

Showa-Heisei era serial entrepreneur and management philosopher

Founded Kyocera and KDDI and turned around JAL in just two years

The self-interrogation 'is my motive virtuous?' is the core of altruistic management philosophy

Walt Disney

Walt Disney

アメリカ合衆国 (1901)

All our dreams can come true, if we have the courage to pursue them.

20th-century American entertainment entrepreneur

Industrialized storytelling experiences with Mickey Mouse and Disneyland

The commitment to owning intellectual property in-house is the core of modern content business

Li Ka-shing

Li Ka-shing

カナダ (1928)

Vision is perhaps our greatest strength... it has kept us alive to the power and continuity of thought.

20th-century Hong Kong industrialist and investor

Built one of Asia's largest conglomerates from a plastic flower factory

The discipline of buying in crisis and selling in prosperity is the essence of long-term investing

J. P. Morgan

J. P. Morgan

アメリカ合衆国 (1837)

A man always has two reasons for the things he does -- a good one, and the real one.

19th-century American financier and banker

Resolved the 1907 Panic through personal credibility and catalyzed the Federal Reserve's creation

The quality and trustworthiness of management remains the core of investment decisions even in the AI era

John C. Bogle

John C. Bogle

アメリカ合衆国 (1929)

Don't look for the needle in the haystack. Just buy the haystack!

Father of the index fund, 20th-century America

Founded Vanguard and democratized low-cost, long-term, diversified investing

A 0.1% difference in fees can mean millions over 30 years

Fearless Challengers(7)

Confucius

Confucius

(55 BC)

Do not impose on others what you yourself do not desire.

Founder of Confucianism, 6th century BC Spring and Autumn period

Built a practical moral system centered on benevolence, ritual, and filial piety, recorded in the Analerta

'Do not do unto others what you would not have done unto you' is the origin of business ethics

John D. Rockefeller

John D. Rockefeller

アメリカ合衆国 (1839)

Don't be afraid to give up the good to go for the great.

19th-century American oil magnate and philanthropist

Controlled 90% of U.S. oil supply through Standard Oil

The vision to oversee the entire value chain is the prototype of platform management

Henry Ford

Henry Ford

アメリカ合衆国 (1863)

Whether you think you can, or you think you can't -- you're right.

Revolutionary of the American automobile industry, 19th-20th century

Established the mass production and mass consumption model with the Model T and moving assembly line

The idea of creating the market itself through disruptive pricing is the prototype of the freemium model

Jack Ma

Jack Ma

中華人民共和国 (1964)

Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine.

20th-century Chinese internet entrepreneur

Founded Alibaba and built China's e-commerce and digital payment ecosystem

Entering from outside the field turns user perspective into a competitive weapon

Steve Jobs

Steve Jobs

アメリカ合衆国 (1955)

Stay Hungry. Stay Foolish.

20th-century American technology entrepreneur

Redefined personal computing with the iPhone and Mac

The focus to decide 'what not to do' becomes the ultimate competitive advantage

Soichiro Honda

Soichiro Honda

日本 (1906)

Only about one percent of my work truly succeeded. Ninety-nine percent was failure. That one percent made me who I am.

Showa-era engineer-entrepreneur and Honda founder

Conquered the Isle of Man TT and broke through the impossible with the CVCC engine

A pioneer of division of labor: focus on the founder's strengths and delegate weaknesses to a trusted partner

Walt Disney

Walt Disney

アメリカ合衆国 (1901)

All our dreams can come true, if we have the courage to pursue them.

20th-century American entertainment entrepreneur

Industrialized storytelling experiences with Mickey Mouse and Disneyland

The commitment to owning intellectual property in-house is the core of modern content business

Life Philosophers(16)

Seneca the Younger

Seneca the Younger

古代ローマ (0 BC)

It is not that we have a short time to live, but that we waste much of it.

Stoic philosopher and statesman, 1st-century Roman Empire

Warned against wasting time in 'On the Shortness of Life'

Here lies the prescription for the disposable time stolen by mindless scrolling

Hypatia

Hypatia

東ローマ帝国 (0360)

Reserve your right to think, for even to think wrongly is better than not to think at all.

Philosopher and mathematician in 4th-century Alexandria

Led a school transcending sects and was called the last light of ancient intellect

The courage to maintain intellectual independence is essential in our era of social media polarization

Aristotle

Aristotle

(38 BC)

All human beings by nature desire to know.

Polymath of 4th-century BC ancient Greece

Systematized disciplines from logic to biology and defined the framework of Western knowledge

'The golden mean' and 'practical wisdom' remain uniquely human judgment that even AI cannot automate

Nagarjuna

Nagarjuna

(0150)

Neither ceasing nor arising, neither annihilated nor eternal, neither one nor many, neither coming nor going.

Mahayana Buddhist monk and philosopher, 2nd-century South India

Systematized the theory of 'emptiness' and founded the Madhyamaka school

The wisdom of releasing attachment to fixed ideas connects to fearless pivoting in business

René Descartes

René Descartes

フランス (1596)

I think, therefore I am.

17th-century French philosopher and mathematician

Established the starting point of modern philosophy with 'I think, therefore I am'

Methodical doubt is the best defense against fake news and cognitive bias

Simone de Beauvoir

Simone de Beauvoir

フランス (1908)

One is not born, but rather becomes, a woman.

20th-century French existentialist philosopher and feminist

Presented the social construction of gender in 'The Second Sex' and pioneered feminist theory

The constructivist perspective of questioning 'what we take for granted' is the starting point of innovation

Jean-Paul Sartre

Jean-Paul Sartre

フランス (1905)

Existence precedes essence.

20th-century French existentialist philosopher and playwright

Declared 'existence precedes essence' and systematized the philosophy of freedom and responsibility

The career view that present choices, not past attributes, define the self

Ludwig Wittgenstein

Ludwig Wittgenstein

オーストリア (1889)

Whereof one cannot speak, thereof one must be silent.

20th-century Austrian-born analytical philosopher

A giant of language philosophy who twice redrew the map of philosophy in early and later periods

Resolving confusion from 'using the same words with different meanings' is the key to team productivity

Andrew Carnegie

Andrew Carnegie

アメリカ合衆国 (1835)

The man who dies rich dies disgraced.

19th-century Scottish-born steel magnate and philanthropist

Dominated the U.S. steel industry and practiced systematic philanthropy through 'The Gospel of Wealth'

Per-ton cost visibility is the prototype of unit economics management

Shibusawa Eiichi

Shibusawa Eiichi

日本 (1840)

What is the root of wealth? Benevolence and moral principle. Unless grounded in right reason, wealth cannot endure.

Bakumatsu-Taisho era industrialist, 'Father of Japanese Capitalism'

Involved in founding 500+ companies and advocated the unity of morality and economy in 'The Analects and the Abacus'

The unity of profit and ethics is the origin of purpose-driven management in the ESG era

Steve Jobs

Steve Jobs

アメリカ合衆国 (1955)

Stay Hungry. Stay Foolish.

20th-century American technology entrepreneur

Redefined personal computing with the iPhone and Mac

The focus to decide 'what not to do' becomes the ultimate competitive advantage

Kōnosuke Matsushita

Kōnosuke Matsushita

日本 (1894)

The manufacturer's mission is to overcome poverty by producing goods in such abundance that they become as plentiful and cheap as tap water.

Meiji-Showa era industrialist and management thinker

Built Panasonic into a global enterprise and was called 'the God of Management'

The 'tap water philosophy' is the intellectual prototype of the freemium model

Kazuo Inamori

Kazuo Inamori

日本 (1932)

The result of life and work = Attitude x Effort x Ability.

Showa-Heisei era serial entrepreneur and management philosopher

Founded Kyocera and KDDI and turned around JAL in just two years

The self-interrogation 'is my motive virtuous?' is the core of altruistic management philosophy

Seiroku Honda

Seiroku Honda

日本 (1866)

Save a quarter of your salary before you spend a single yen.

Meiji-Showa era forestry scholar and individual investor

Built a fortune through the 'quarter savings' method and donated it all

Systematic investment is the strongest starting point in the era of tax-free accounts

Li Ka-shing

Li Ka-shing

カナダ (1928)

Vision is perhaps our greatest strength... it has kept us alive to the power and continuity of thought.

20th-century Hong Kong industrialist and investor

Built one of Asia's largest conglomerates from a plastic flower factory

The discipline of buying in crisis and selling in prosperity is the essence of long-term investing

George Soros

George Soros

ハンガリー (1930)

Markets are constantly in a state of uncertainty and flux, and money is made by discounting the obvious and betting on the unexpected.

20th-century Hungarian-born investor and philanthropist

Called 'the man who broke the Bank of England' for his pound short

Reflexivity theory is essential reading for an era where social media amplifies market psychology

Truth Seekers(14)

Zeno of Citium

Zeno of Citium

キティオン (33 BC)

Man conquers the world by conquering himself.

Founder of Stoicism, 4th century BC, from Cyprus

After losing everything, taught that 'virtue is the only good'

The method of distinguishing controllable from uncontrollable is the source of modern resilience

Chrysippus

Chrysippus

ソロイ (28 BC)

If one had the logic of Chrysippus, one would not need the gods.

Third head of the Stoic school, 3rd century BC

Systematized Stoic philosophy into logic, ethics, and physics across 700+ works

The cognitive model treating passions as 'false judgments' is the very foundation of CBT

Pythagoras

Pythagoras

Samos (58 BC)

All is number.

Mathematician and philosopher, 6th century BC

Proclaimed 'all is number' and laid the foundation for a mathematical worldview

The intellectual origin of our data-driven society begins here

Hypatia

Hypatia

東ローマ帝国 (0360)

Reserve your right to think, for even to think wrongly is better than not to think at all.

Philosopher and mathematician in 4th-century Alexandria

Led a school transcending sects and was called the last light of ancient intellect

The courage to maintain intellectual independence is essential in our era of social media polarization

Plato

Plato

アテナイ (42 BC)

The unexamined life is not worth living.

Philosopher of 5th-century BC Athens

Laid the foundation of Western philosophy with the Theory of Forms and dialogues, and founded the Academy

The allegory of the cave is the origin of thinking free from the 'shadows' of social media

Socrates

Socrates

アテナイ (46 BC)

The unexamined life is not worth living.

Philosopher of 5th-century BC Athens

Made others aware of their ignorance through dialectic and placed 'living well' at the center of philosophy

The attitude of continually asking 'is that really so?' is the prototype of critical thinking

Nagarjuna

Nagarjuna

(0150)

Neither ceasing nor arising, neither annihilated nor eternal, neither one nor many, neither coming nor going.

Mahayana Buddhist monk and philosopher, 2nd-century South India

Systematized the theory of 'emptiness' and founded the Madhyamaka school

The wisdom of releasing attachment to fixed ideas connects to fearless pivoting in business

Laozi

Laozi

(57 BC)

The Tao that can be spoken is not the eternal Tao. The name that can be named is not the eternal name.

Founder of Taoist thought, circa 6th century BC

Condensed the philosophy of 'the Way' and 'wu wei' into the 5,000-character 'Tao Te Ching'

The admonition against over-intervention, 'be like water,' resonates with the spirit of agile management

René Descartes

René Descartes

フランス (1596)

I think, therefore I am.

17th-century French philosopher and mathematician

Established the starting point of modern philosophy with 'I think, therefore I am'

Methodical doubt is the best defense against fake news and cognitive bias

Georg Wilhelm Friedrich Hegel

Georg Wilhelm Friedrich Hegel

ヴュルテンベルク王国 (1770)

World history is progress in the consciousness of freedom.

German idealist philosopher, 18th-19th century

Depicted history, spirit, and state as dynamic systems through dialectical thinking

The perspective of viewing conflict as a source of innovation connects to M&A strategy

Immanuel Kant

Immanuel Kant

プロイセン王国 (1724)

Two things fill the mind with ever new and increasing admiration and reverence: the starry heavens above me and the moral law within me.

18th-century Prussian philosopher

Brought a Copernican revolution to epistemology with the 'Critique of Pure Reason'

Distinguishing what can be known from what cannot elevates the quality of decision-making

Friedrich Nietzsche

Friedrich Nietzsche

プロイセン王国 (1844)

God is dead! God remains dead! And we have killed him!

19th-century German philosopher

Shook modern philosophy to its foundations with 'God is dead,' 'Ubermensch,' and 'eternal return'

After the collapse of absolute values, we are challenged to create our own

Simone de Beauvoir

Simone de Beauvoir

フランス (1908)

One is not born, but rather becomes, a woman.

20th-century French existentialist philosopher and feminist

Presented the social construction of gender in 'The Second Sex' and pioneered feminist theory

The constructivist perspective of questioning 'what we take for granted' is the starting point of innovation

Ludwig Wittgenstein

Ludwig Wittgenstein

オーストリア (1889)

Whereof one cannot speak, thereof one must be silent.

20th-century Austrian-born analytical philosopher

A giant of language philosophy who twice redrew the map of philosophy in early and later periods

Resolving confusion from 'using the same words with different meanings' is the key to team productivity

Champions of Freedom(10)

Marcus Aurelius

Marcus Aurelius

古代ローマ (0121)

Everything depends on your judgment, and that judgment rests with you.

Philosopher-emperor of the Roman Empire, 2nd century

Authored 'Meditations' and left a practical manual of Stoic philosophy

The insight that 'judgment causes suffering' is the very foundation of CBT

Hypatia

Hypatia

東ローマ帝国 (0360)

Reserve your right to think, for even to think wrongly is better than not to think at all.

Philosopher and mathematician in 4th-century Alexandria

Led a school transcending sects and was called the last light of ancient intellect

The courage to maintain intellectual independence is essential in our era of social media polarization

Confucius

Confucius

(55 BC)

Do not impose on others what you yourself do not desire.

Founder of Confucianism, 6th century BC Spring and Autumn period

Built a practical moral system centered on benevolence, ritual, and filial piety, recorded in the Analerta

'Do not do unto others what you would not have done unto you' is the origin of business ethics

René Descartes

René Descartes

フランス (1596)

I think, therefore I am.

17th-century French philosopher and mathematician

Established the starting point of modern philosophy with 'I think, therefore I am'

Methodical doubt is the best defense against fake news and cognitive bias

Georg Wilhelm Friedrich Hegel

Georg Wilhelm Friedrich Hegel

ヴュルテンベルク王国 (1770)

World history is progress in the consciousness of freedom.

German idealist philosopher, 18th-19th century

Depicted history, spirit, and state as dynamic systems through dialectical thinking

The perspective of viewing conflict as a source of innovation connects to M&A strategy

Immanuel Kant

Immanuel Kant

プロイセン王国 (1724)

Two things fill the mind with ever new and increasing admiration and reverence: the starry heavens above me and the moral law within me.

18th-century Prussian philosopher

Brought a Copernican revolution to epistemology with the 'Critique of Pure Reason'

Distinguishing what can be known from what cannot elevates the quality of decision-making

Simone de Beauvoir

Simone de Beauvoir

フランス (1908)

One is not born, but rather becomes, a woman.

20th-century French existentialist philosopher and feminist

Presented the social construction of gender in 'The Second Sex' and pioneered feminist theory

The constructivist perspective of questioning 'what we take for granted' is the starting point of innovation

Jean-Paul Sartre

Jean-Paul Sartre

フランス (1905)

Existence precedes essence.

20th-century French existentialist philosopher and playwright

Declared 'existence precedes essence' and systematized the philosophy of freedom and responsibility

The career view that present choices, not past attributes, define the self

Hannah Arendt

Hannah Arendt

アメリカ合衆国 (1906)

The sad truth is that most evil is done by people who never make up their minds to be good or evil.

20th-century German-born political philosopher

Revealed how thoughtlessness enables great evil through the concept of 'the banality of evil'

The habit of thinking for yourself is the last bulwark against organizational misconduct

Steve Jobs

Steve Jobs

アメリカ合衆国 (1955)

Stay Hungry. Stay Foolish.

20th-century American technology entrepreneur

Redefined personal computing with the iPhone and Mac

The focus to decide 'what not to do' becomes the ultimate competitive advantage

Ethical Visionaries(10)

Marcus Aurelius

Marcus Aurelius

古代ローマ (0121)

Everything depends on your judgment, and that judgment rests with you.

Philosopher-emperor of the Roman Empire, 2nd century

Authored 'Meditations' and left a practical manual of Stoic philosophy

The insight that 'judgment causes suffering' is the very foundation of CBT

Zeno of Citium

Zeno of Citium

キティオン (33 BC)

Man conquers the world by conquering himself.

Founder of Stoicism, 4th century BC, from Cyprus

After losing everything, taught that 'virtue is the only good'

The method of distinguishing controllable from uncontrollable is the source of modern resilience

Seneca the Younger

Seneca the Younger

古代ローマ (0 BC)

It is not that we have a short time to live, but that we waste much of it.

Stoic philosopher and statesman, 1st-century Roman Empire

Warned against wasting time in 'On the Shortness of Life'

Here lies the prescription for the disposable time stolen by mindless scrolling

Chrysippus

Chrysippus

ソロイ (28 BC)

If one had the logic of Chrysippus, one would not need the gods.

Third head of the Stoic school, 3rd century BC

Systematized Stoic philosophy into logic, ethics, and physics across 700+ works

The cognitive model treating passions as 'false judgments' is the very foundation of CBT

Aristotle

Aristotle

(38 BC)

All human beings by nature desire to know.

Polymath of 4th-century BC ancient Greece

Systematized disciplines from logic to biology and defined the framework of Western knowledge

'The golden mean' and 'practical wisdom' remain uniquely human judgment that even AI cannot automate

Socrates

Socrates

アテナイ (46 BC)

The unexamined life is not worth living.

Philosopher of 5th-century BC Athens

Made others aware of their ignorance through dialectic and placed 'living well' at the center of philosophy

The attitude of continually asking 'is that really so?' is the prototype of critical thinking

Confucius

Confucius

(55 BC)

Do not impose on others what you yourself do not desire.

Founder of Confucianism, 6th century BC Spring and Autumn period

Built a practical moral system centered on benevolence, ritual, and filial piety, recorded in the Analerta

'Do not do unto others what you would not have done unto you' is the origin of business ethics

Immanuel Kant

Immanuel Kant

プロイセン王国 (1724)

Two things fill the mind with ever new and increasing admiration and reverence: the starry heavens above me and the moral law within me.

18th-century Prussian philosopher

Brought a Copernican revolution to epistemology with the 'Critique of Pure Reason'

Distinguishing what can be known from what cannot elevates the quality of decision-making

Simone de Beauvoir

Simone de Beauvoir

フランス (1908)

One is not born, but rather becomes, a woman.

20th-century French existentialist philosopher and feminist

Presented the social construction of gender in 'The Second Sex' and pioneered feminist theory

The constructivist perspective of questioning 'what we take for granted' is the starting point of innovation

Hannah Arendt

Hannah Arendt

アメリカ合衆国 (1906)

The sad truth is that most evil is done by people who never make up their minds to be good or evil.

20th-century German-born political philosopher

Revealed how thoughtlessness enables great evil through the concept of 'the banality of evil'

The habit of thinking for yourself is the last bulwark against organizational misconduct

Investment Giants(12)

Kazuo Inamori

Kazuo Inamori

日本 (1932)

The result of life and work = Attitude x Effort x Ability.

Showa-Heisei era serial entrepreneur and management philosopher

Founded Kyocera and KDDI and turned around JAL in just two years

The self-interrogation 'is my motive virtuous?' is the core of altruistic management philosophy

Howard Marks

Howard Marks

The most important thing is being attentive to cycles.

20th-century American distressed debt investor and thinker

Co-founded Oaktree and championed the importance of 'second-level thinking'

The habit of always asking 'is it already priced in?' is the key

Benjamin Graham

Benjamin Graham

アメリカ合衆国 (1894)

In the short run, the market is a voting machine but in the long run, it is a weighing machine.

Father of value investing, 20th-century America

Systematized rational investing through 'margin of safety' and 'Mr. Market'

An intellectual framework for tuning out market noise is the first step in investing

Warren Buffett

Warren Buffett

アメリカ合衆国 (1930)

Rule No. 1: Never lose money. Rule No. 2: Never forget Rule No. 1.

20th-century American investor, the 'Oracle of Omaha'

Led Berkshire Hathaway to ~20% compound annual growth over half a century

The discipline of competing only within your 'circle of competence' is the core of long-term investing

Charlie Munger

Charlie Munger

アメリカ合衆国 (1924)

Invert, always invert.

20th-century American investor and intellectual giant

Vice Chairman of Berkshire who championed 'mental models' and multidisciplinary thinking

Those who judge by a single metric become 'a man with only a hammer'

George Soros

George Soros

ハンガリー (1930)

Markets are constantly in a state of uncertainty and flux, and money is made by discounting the obvious and betting on the unexpected.

20th-century Hungarian-born investor and philanthropist

Called 'the man who broke the Bank of England' for his pound short

Reflexivity theory is essential reading for an era where social media amplifies market psychology

Ray Dalio

Ray Dalio

アメリカ合衆国 (1949)

Pain plus reflection equals progress.

20th-century American hedge fund founder and thinker

Founded Bridgewater and established risk parity strategy and principled management

The recognition that 'the economy has seasons' prevents panic selling during crashes

Peter Lynch

Peter Lynch

アメリカ合衆国 (1944)

Invest in what you know.

Legendary 20th-century American fund manager

Achieved an average annual return of 29.2% at the Magellan Fund

'Invest in what you know' is a compass for the age of information overload

André Kostolany

André Kostolany

ハンガリー (1906)

Buy stocks, take sleeping pills, and stop looking at the papers. After many years you will see: you are rich.

20th-century European speculative philosopher

Explained crowd psychology and market cycles through 'the egg theory'

Develops the eye to discern which stage of social media hype we are in

Jesse Livermore

Jesse Livermore

アメリカ合衆国 (1877)

There is nothing new in Wall Street. There can't be because speculation is as old as the hills.

Legendary American trader, 19th-20th century

The 'Boy Plunger' who made ~$100 million shorting the crash

The value of 'sitting tight' resonates most in an era of impulse trading

David F. Swensen

David F. Swensen

アメリカ合衆国 (1954)

The most important investment decision you will make is how to allocate your assets.

20th-century American institutional investment innovator

Grew Yale's endowment from $1.3B to $31.2B over 36 years

Asset allocation is the single most important factor determining returns

John C. Bogle

John C. Bogle

アメリカ合衆国 (1929)

Don't look for the needle in the haystack. Just buy the haystack!

Father of the index fund, 20th-century America

Founded Vanguard and democratized low-cost, long-term, diversified investing

A 0.1% difference in fees can mean millions over 30 years

Business Titans(10)

John D. Rockefeller

John D. Rockefeller

アメリカ合衆国 (1839)

Don't be afraid to give up the good to go for the great.

19th-century American oil magnate and philanthropist

Controlled 90% of U.S. oil supply through Standard Oil

The vision to oversee the entire value chain is the prototype of platform management

Andrew Carnegie

Andrew Carnegie

アメリカ合衆国 (1835)

The man who dies rich dies disgraced.

19th-century Scottish-born steel magnate and philanthropist

Dominated the U.S. steel industry and practiced systematic philanthropy through 'The Gospel of Wealth'

Per-ton cost visibility is the prototype of unit economics management

Henry Ford

Henry Ford

アメリカ合衆国 (1863)

Whether you think you can, or you think you can't -- you're right.

Revolutionary of the American automobile industry, 19th-20th century

Established the mass production and mass consumption model with the Model T and moving assembly line

The idea of creating the market itself through disruptive pricing is the prototype of the freemium model

Jack Ma

Jack Ma

中華人民共和国 (1964)

Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine.

20th-century Chinese internet entrepreneur

Founded Alibaba and built China's e-commerce and digital payment ecosystem

Entering from outside the field turns user perspective into a competitive weapon

Kōnosuke Matsushita

Kōnosuke Matsushita

日本 (1894)

The manufacturer's mission is to overcome poverty by producing goods in such abundance that they become as plentiful and cheap as tap water.

Meiji-Showa era industrialist and management thinker

Built Panasonic into a global enterprise and was called 'the God of Management'

The 'tap water philosophy' is the intellectual prototype of the freemium model

Kazuo Inamori

Kazuo Inamori

日本 (1932)

The result of life and work = Attitude x Effort x Ability.

Showa-Heisei era serial entrepreneur and management philosopher

Founded Kyocera and KDDI and turned around JAL in just two years

The self-interrogation 'is my motive virtuous?' is the core of altruistic management philosophy

Walt Disney

Walt Disney

アメリカ合衆国 (1901)

All our dreams can come true, if we have the courage to pursue them.

20th-century American entertainment entrepreneur

Industrialized storytelling experiences with Mickey Mouse and Disneyland

The commitment to owning intellectual property in-house is the core of modern content business

Li Ka-shing

Li Ka-shing

カナダ (1928)

Vision is perhaps our greatest strength... it has kept us alive to the power and continuity of thought.

20th-century Hong Kong industrialist and investor

Built one of Asia's largest conglomerates from a plastic flower factory

The discipline of buying in crisis and selling in prosperity is the essence of long-term investing

J. P. Morgan

J. P. Morgan

アメリカ合衆国 (1837)

A man always has two reasons for the things he does -- a good one, and the real one.

19th-century American financier and banker

Resolved the 1907 Panic through personal credibility and catalyzed the Federal Reserve's creation

The quality and trustworthiness of management remains the core of investment decisions even in the AI era

John C. Bogle

John C. Bogle

アメリカ合衆国 (1929)

Don't look for the needle in the haystack. Just buy the haystack!

Father of the index fund, 20th-century America

Founded Vanguard and democratized low-cost, long-term, diversified investing

A 0.1% difference in fees can mean millions over 30 years

Achievers(17)

Marcus Aurelius

Marcus Aurelius

古代ローマ (0121)

Everything depends on your judgment, and that judgment rests with you.

Philosopher-emperor of the Roman Empire, 2nd century

Authored 'Meditations' and left a practical manual of Stoic philosophy

The insight that 'judgment causes suffering' is the very foundation of CBT

Aristotle

Aristotle

(38 BC)

All human beings by nature desire to know.

Polymath of 4th-century BC ancient Greece

Systematized disciplines from logic to biology and defined the framework of Western knowledge

'The golden mean' and 'practical wisdom' remain uniquely human judgment that even AI cannot automate

Confucius

Confucius

(55 BC)

Do not impose on others what you yourself do not desire.

Founder of Confucianism, 6th century BC Spring and Autumn period

Built a practical moral system centered on benevolence, ritual, and filial piety, recorded in the Analerta

'Do not do unto others what you would not have done unto you' is the origin of business ethics

Laozi

Laozi

(57 BC)

The Tao that can be spoken is not the eternal Tao. The name that can be named is not the eternal name.

Founder of Taoist thought, circa 6th century BC

Condensed the philosophy of 'the Way' and 'wu wei' into the 5,000-character 'Tao Te Ching'

The admonition against over-intervention, 'be like water,' resonates with the spirit of agile management

Simone de Beauvoir

Simone de Beauvoir

フランス (1908)

One is not born, but rather becomes, a woman.

20th-century French existentialist philosopher and feminist

Presented the social construction of gender in 'The Second Sex' and pioneered feminist theory

The constructivist perspective of questioning 'what we take for granted' is the starting point of innovation

John D. Rockefeller

John D. Rockefeller

アメリカ合衆国 (1839)

Don't be afraid to give up the good to go for the great.

19th-century American oil magnate and philanthropist

Controlled 90% of U.S. oil supply through Standard Oil

The vision to oversee the entire value chain is the prototype of platform management

Thomas Edison

Thomas Edison

アメリカ合衆国 (1847)

Genius is one percent inspiration and ninety-nine percent perspiration.

19th-century American inventor and entrepreneur

Commercialized the light bulb and electrical systems and established organized R&D

The perspective of designing the entire ecosystem, not just the product, is the key to business

Henry Ford

Henry Ford

アメリカ合衆国 (1863)

Whether you think you can, or you think you can't -- you're right.

Revolutionary of the American automobile industry, 19th-20th century

Established the mass production and mass consumption model with the Model T and moving assembly line

The idea of creating the market itself through disruptive pricing is the prototype of the freemium model

Steve Jobs

Steve Jobs

アメリカ合衆国 (1955)

Stay Hungry. Stay Foolish.

20th-century American technology entrepreneur

Redefined personal computing with the iPhone and Mac

The focus to decide 'what not to do' becomes the ultimate competitive advantage

Sakichi Toyoda

Sakichi Toyoda

日本 (1867)

Open the shoji screen and look outside; the world is vast.

Meiji-early Showa inventor and industrialist

Invented the automatic loom and laid the foundation for the Toyota Group

Auto-stop upon anomaly detection ('jidoka') connects to AI-era risk management

Kōnosuke Matsushita

Kōnosuke Matsushita

日本 (1894)

The manufacturer's mission is to overcome poverty by producing goods in such abundance that they become as plentiful and cheap as tap water.

Meiji-Showa era industrialist and management thinker

Built Panasonic into a global enterprise and was called 'the God of Management'

The 'tap water philosophy' is the intellectual prototype of the freemium model

Soichiro Honda

Soichiro Honda

日本 (1906)

Only about one percent of my work truly succeeded. Ninety-nine percent was failure. That one percent made me who I am.

Showa-era engineer-entrepreneur and Honda founder

Conquered the Isle of Man TT and broke through the impossible with the CVCC engine

A pioneer of division of labor: focus on the founder's strengths and delegate weaknesses to a trusted partner

Kazuo Inamori

Kazuo Inamori

日本 (1932)

The result of life and work = Attitude x Effort x Ability.

Showa-Heisei era serial entrepreneur and management philosopher

Founded Kyocera and KDDI and turned around JAL in just two years

The self-interrogation 'is my motive virtuous?' is the core of altruistic management philosophy

Walt Disney

Walt Disney

アメリカ合衆国 (1901)

All our dreams can come true, if we have the courage to pursue them.

20th-century American entertainment entrepreneur

Industrialized storytelling experiences with Mickey Mouse and Disneyland

The commitment to owning intellectual property in-house is the core of modern content business

Charlie Munger

Charlie Munger

アメリカ合衆国 (1924)

Invert, always invert.

20th-century American investor and intellectual giant

Vice Chairman of Berkshire who championed 'mental models' and multidisciplinary thinking

Those who judge by a single metric become 'a man with only a hammer'

J. P. Morgan

J. P. Morgan

アメリカ合衆国 (1837)

A man always has two reasons for the things he does -- a good one, and the real one.

19th-century American financier and banker

Resolved the 1907 Panic through personal credibility and catalyzed the Federal Reserve's creation

The quality and trustworthiness of management remains the core of investment decisions even in the AI era

John C. Bogle

John C. Bogle

アメリカ合衆国 (1929)

Don't look for the needle in the haystack. Just buy the haystack!

Father of the index fund, 20th-century America

Founded Vanguard and democratized low-cost, long-term, diversified investing

A 0.1% difference in fees can mean millions over 30 years

Lifelong Learners(14)

Seneca the Younger

Seneca the Younger

古代ローマ (0 BC)

It is not that we have a short time to live, but that we waste much of it.

Stoic philosopher and statesman, 1st-century Roman Empire

Warned against wasting time in 'On the Shortness of Life'

Here lies the prescription for the disposable time stolen by mindless scrolling

Hypatia

Hypatia

東ローマ帝国 (0360)

Reserve your right to think, for even to think wrongly is better than not to think at all.

Philosopher and mathematician in 4th-century Alexandria

Led a school transcending sects and was called the last light of ancient intellect

The courage to maintain intellectual independence is essential in our era of social media polarization

Mencius

Mencius

(37 BC)

The feeling of compassion is the sprout of benevolence; shame, of righteousness; deference, of propriety; right and wrong, of wisdom.

Confucian sage and 'Second Sage', 4th century BC Warring States

Systematized the theory of innate goodness and advocated benevolent governance

The belief in innate seeds of goodness is the Eastern origin of Theory Y management

Confucius

Confucius

(55 BC)

Do not impose on others what you yourself do not desire.

Founder of Confucianism, 6th century BC Spring and Autumn period

Built a practical moral system centered on benevolence, ritual, and filial piety, recorded in the Analerta

'Do not do unto others what you would not have done unto you' is the origin of business ethics

Laozi

Laozi

(57 BC)

The Tao that can be spoken is not the eternal Tao. The name that can be named is not the eternal name.

Founder of Taoist thought, circa 6th century BC

Condensed the philosophy of 'the Way' and 'wu wei' into the 5,000-character 'Tao Te Ching'

The admonition against over-intervention, 'be like water,' resonates with the spirit of agile management

Friedrich Nietzsche

Friedrich Nietzsche

プロイセン王国 (1844)

God is dead! God remains dead! And we have killed him!

19th-century German philosopher

Shook modern philosophy to its foundations with 'God is dead,' 'Ubermensch,' and 'eternal return'

After the collapse of absolute values, we are challenged to create our own

Andrew Carnegie

Andrew Carnegie

アメリカ合衆国 (1835)

The man who dies rich dies disgraced.

19th-century Scottish-born steel magnate and philanthropist

Dominated the U.S. steel industry and practiced systematic philanthropy through 'The Gospel of Wealth'

Per-ton cost visibility is the prototype of unit economics management

Shibusawa Eiichi

Shibusawa Eiichi

日本 (1840)

What is the root of wealth? Benevolence and moral principle. Unless grounded in right reason, wealth cannot endure.

Bakumatsu-Taisho era industrialist, 'Father of Japanese Capitalism'

Involved in founding 500+ companies and advocated the unity of morality and economy in 'The Analects and the Abacus'

The unity of profit and ethics is the origin of purpose-driven management in the ESG era

Henry Ford

Henry Ford

アメリカ合衆国 (1863)

Whether you think you can, or you think you can't -- you're right.

Revolutionary of the American automobile industry, 19th-20th century

Established the mass production and mass consumption model with the Model T and moving assembly line

The idea of creating the market itself through disruptive pricing is the prototype of the freemium model

Bill Gates

Bill Gates

アメリカ合衆国 (1955)

Your most unhappy customers are your greatest source of learning.

20th-century American technology entrepreneur and philanthropist

Co-founded Microsoft and drove the PC revolution by dominating the OS market

Ecosystem design is the key to competitive advantage in platform strategy

Kazuo Inamori

Kazuo Inamori

日本 (1932)

The result of life and work = Attitude x Effort x Ability.

Showa-Heisei era serial entrepreneur and management philosopher

Founded Kyocera and KDDI and turned around JAL in just two years

The self-interrogation 'is my motive virtuous?' is the core of altruistic management philosophy

Walt Disney

Walt Disney

アメリカ合衆国 (1901)

All our dreams can come true, if we have the courage to pursue them.

20th-century American entertainment entrepreneur

Industrialized storytelling experiences with Mickey Mouse and Disneyland

The commitment to owning intellectual property in-house is the core of modern content business

Charlie Munger

Charlie Munger

アメリカ合衆国 (1924)

Invert, always invert.

20th-century American investor and intellectual giant

Vice Chairman of Berkshire who championed 'mental models' and multidisciplinary thinking

Those who judge by a single metric become 'a man with only a hammer'

Ray Dalio

Ray Dalio

アメリカ合衆国 (1949)

Pain plus reflection equals progress.

20th-century American hedge fund founder and thinker

Founded Bridgewater and established risk parity strategy and principled management

The recognition that 'the economy has seasons' prevents panic selling during crashes

Masters of Self-Reflection(21)

Marcus Aurelius

Marcus Aurelius

古代ローマ (0121)

Everything depends on your judgment, and that judgment rests with you.

Philosopher-emperor of the Roman Empire, 2nd century

Authored 'Meditations' and left a practical manual of Stoic philosophy

The insight that 'judgment causes suffering' is the very foundation of CBT

Zeno of Citium

Zeno of Citium

キティオン (33 BC)

Man conquers the world by conquering himself.

Founder of Stoicism, 4th century BC, from Cyprus

After losing everything, taught that 'virtue is the only good'

The method of distinguishing controllable from uncontrollable is the source of modern resilience

Plato

Plato

アテナイ (42 BC)

The unexamined life is not worth living.

Philosopher of 5th-century BC Athens

Laid the foundation of Western philosophy with the Theory of Forms and dialogues, and founded the Academy

The allegory of the cave is the origin of thinking free from the 'shadows' of social media

Socrates

Socrates

アテナイ (46 BC)

The unexamined life is not worth living.

Philosopher of 5th-century BC Athens

Made others aware of their ignorance through dialectic and placed 'living well' at the center of philosophy

The attitude of continually asking 'is that really so?' is the prototype of critical thinking

Mencius

Mencius

(37 BC)

The feeling of compassion is the sprout of benevolence; shame, of righteousness; deference, of propriety; right and wrong, of wisdom.

Confucian sage and 'Second Sage', 4th century BC Warring States

Systematized the theory of innate goodness and advocated benevolent governance

The belief in innate seeds of goodness is the Eastern origin of Theory Y management

Confucius

Confucius

(55 BC)

Do not impose on others what you yourself do not desire.

Founder of Confucianism, 6th century BC Spring and Autumn period

Built a practical moral system centered on benevolence, ritual, and filial piety, recorded in the Analerta

'Do not do unto others what you would not have done unto you' is the origin of business ethics

Laozi

Laozi

(57 BC)

The Tao that can be spoken is not the eternal Tao. The name that can be named is not the eternal name.

Founder of Taoist thought, circa 6th century BC

Condensed the philosophy of 'the Way' and 'wu wei' into the 5,000-character 'Tao Te Ching'

The admonition against over-intervention, 'be like water,' resonates with the spirit of agile management

Simone de Beauvoir

Simone de Beauvoir

フランス (1908)

One is not born, but rather becomes, a woman.

20th-century French existentialist philosopher and feminist

Presented the social construction of gender in 'The Second Sex' and pioneered feminist theory

The constructivist perspective of questioning 'what we take for granted' is the starting point of innovation

Steve Jobs

Steve Jobs

アメリカ合衆国 (1955)

Stay Hungry. Stay Foolish.

20th-century American technology entrepreneur

Redefined personal computing with the iPhone and Mac

The focus to decide 'what not to do' becomes the ultimate competitive advantage

Bill Gates

Bill Gates

アメリカ合衆国 (1955)

Your most unhappy customers are your greatest source of learning.

20th-century American technology entrepreneur and philanthropist

Co-founded Microsoft and drove the PC revolution by dominating the OS market

Ecosystem design is the key to competitive advantage in platform strategy

Kōnosuke Matsushita

Kōnosuke Matsushita

日本 (1894)

The manufacturer's mission is to overcome poverty by producing goods in such abundance that they become as plentiful and cheap as tap water.

Meiji-Showa era industrialist and management thinker

Built Panasonic into a global enterprise and was called 'the God of Management'

The 'tap water philosophy' is the intellectual prototype of the freemium model

Kazuo Inamori

Kazuo Inamori

日本 (1932)

The result of life and work = Attitude x Effort x Ability.

Showa-Heisei era serial entrepreneur and management philosopher

Founded Kyocera and KDDI and turned around JAL in just two years

The self-interrogation 'is my motive virtuous?' is the core of altruistic management philosophy

Walt Disney

Walt Disney

アメリカ合衆国 (1901)

All our dreams can come true, if we have the courage to pursue them.

20th-century American entertainment entrepreneur

Industrialized storytelling experiences with Mickey Mouse and Disneyland

The commitment to owning intellectual property in-house is the core of modern content business

Li Ka-shing

Li Ka-shing

カナダ (1928)

Vision is perhaps our greatest strength... it has kept us alive to the power and continuity of thought.

20th-century Hong Kong industrialist and investor

Built one of Asia's largest conglomerates from a plastic flower factory

The discipline of buying in crisis and selling in prosperity is the essence of long-term investing

Benjamin Graham

Benjamin Graham

アメリカ合衆国 (1894)

In the short run, the market is a voting machine but in the long run, it is a weighing machine.

Father of value investing, 20th-century America

Systematized rational investing through 'margin of safety' and 'Mr. Market'

An intellectual framework for tuning out market noise is the first step in investing

Warren Buffett

Warren Buffett

アメリカ合衆国 (1930)

Rule No. 1: Never lose money. Rule No. 2: Never forget Rule No. 1.

20th-century American investor, the 'Oracle of Omaha'

Led Berkshire Hathaway to ~20% compound annual growth over half a century

The discipline of competing only within your 'circle of competence' is the core of long-term investing

George Soros

George Soros

ハンガリー (1930)

Markets are constantly in a state of uncertainty and flux, and money is made by discounting the obvious and betting on the unexpected.

20th-century Hungarian-born investor and philanthropist

Called 'the man who broke the Bank of England' for his pound short

Reflexivity theory is essential reading for an era where social media amplifies market psychology

Ray Dalio

Ray Dalio

アメリカ合衆国 (1949)

Pain plus reflection equals progress.

20th-century American hedge fund founder and thinker

Founded Bridgewater and established risk parity strategy and principled management

The recognition that 'the economy has seasons' prevents panic selling during crashes

Peter Lynch

Peter Lynch

アメリカ合衆国 (1944)

Invest in what you know.

Legendary 20th-century American fund manager

Achieved an average annual return of 29.2% at the Magellan Fund

'Invest in what you know' is a compass for the age of information overload

Jesse Livermore

Jesse Livermore

アメリカ合衆国 (1877)

There is nothing new in Wall Street. There can't be because speculation is as old as the hills.

Legendary American trader, 19th-20th century

The 'Boy Plunger' who made ~$100 million shorting the crash

The value of 'sitting tight' resonates most in an era of impulse trading

John C. Bogle

John C. Bogle

アメリカ合衆国 (1929)

Don't look for the needle in the haystack. Just buy the haystack!

Father of the index fund, 20th-century America

Founded Vanguard and democratized low-cost, long-term, diversified investing

A 0.1% difference in fees can mean millions over 30 years

Masters of Discipline(5)

Zeno of Citium

Zeno of Citium

キティオン (33 BC)

Man conquers the world by conquering himself.

Founder of Stoicism, 4th century BC, from Cyprus

After losing everything, taught that 'virtue is the only good'

The method of distinguishing controllable from uncontrollable is the source of modern resilience

Andrew Carnegie

Andrew Carnegie

アメリカ合衆国 (1835)

The man who dies rich dies disgraced.

19th-century Scottish-born steel magnate and philanthropist

Dominated the U.S. steel industry and practiced systematic philanthropy through 'The Gospel of Wealth'

Per-ton cost visibility is the prototype of unit economics management

Benjamin Graham

Benjamin Graham

アメリカ合衆国 (1894)

In the short run, the market is a voting machine but in the long run, it is a weighing machine.

Father of value investing, 20th-century America

Systematized rational investing through 'margin of safety' and 'Mr. Market'

An intellectual framework for tuning out market noise is the first step in investing

Peter Lynch

Peter Lynch

アメリカ合衆国 (1944)

Invest in what you know.

Legendary 20th-century American fund manager

Achieved an average annual return of 29.2% at the Magellan Fund

'Invest in what you know' is a compass for the age of information overload

Jesse Livermore

Jesse Livermore

アメリカ合衆国 (1877)

There is nothing new in Wall Street. There can't be because speculation is as old as the hills.

Legendary American trader, 19th-20th century

The 'Boy Plunger' who made ~$100 million shorting the crash

The value of 'sitting tight' resonates most in an era of impulse trading

Figures Who Moved Hearts(12)

Zeno of Citium

Zeno of Citium

キティオン (33 BC)

Man conquers the world by conquering himself.

Founder of Stoicism, 4th century BC, from Cyprus

After losing everything, taught that 'virtue is the only good'

The method of distinguishing controllable from uncontrollable is the source of modern resilience

Chrysippus

Chrysippus

ソロイ (28 BC)

If one had the logic of Chrysippus, one would not need the gods.

Third head of the Stoic school, 3rd century BC

Systematized Stoic philosophy into logic, ethics, and physics across 700+ works

The cognitive model treating passions as 'false judgments' is the very foundation of CBT

Pythagoras

Pythagoras

Samos (58 BC)

All is number.

Mathematician and philosopher, 6th century BC

Proclaimed 'all is number' and laid the foundation for a mathematical worldview

The intellectual origin of our data-driven society begins here

Hypatia

Hypatia

東ローマ帝国 (0360)

Reserve your right to think, for even to think wrongly is better than not to think at all.

Philosopher and mathematician in 4th-century Alexandria

Led a school transcending sects and was called the last light of ancient intellect

The courage to maintain intellectual independence is essential in our era of social media polarization

Aristotle

Aristotle

(38 BC)

All human beings by nature desire to know.

Polymath of 4th-century BC ancient Greece

Systematized disciplines from logic to biology and defined the framework of Western knowledge

'The golden mean' and 'practical wisdom' remain uniquely human judgment that even AI cannot automate

Socrates

Socrates

アテナイ (46 BC)

The unexamined life is not worth living.

Philosopher of 5th-century BC Athens

Made others aware of their ignorance through dialectic and placed 'living well' at the center of philosophy

The attitude of continually asking 'is that really so?' is the prototype of critical thinking

Mencius

Mencius

(37 BC)

The feeling of compassion is the sprout of benevolence; shame, of righteousness; deference, of propriety; right and wrong, of wisdom.

Confucian sage and 'Second Sage', 4th century BC Warring States

Systematized the theory of innate goodness and advocated benevolent governance

The belief in innate seeds of goodness is the Eastern origin of Theory Y management

Confucius

Confucius

(55 BC)

Do not impose on others what you yourself do not desire.

Founder of Confucianism, 6th century BC Spring and Autumn period

Built a practical moral system centered on benevolence, ritual, and filial piety, recorded in the Analerta

'Do not do unto others what you would not have done unto you' is the origin of business ethics

Immanuel Kant

Immanuel Kant

プロイセン王国 (1724)

Two things fill the mind with ever new and increasing admiration and reverence: the starry heavens above me and the moral law within me.

18th-century Prussian philosopher

Brought a Copernican revolution to epistemology with the 'Critique of Pure Reason'

Distinguishing what can be known from what cannot elevates the quality of decision-making

Simone de Beauvoir

Simone de Beauvoir

フランス (1908)

One is not born, but rather becomes, a woman.

20th-century French existentialist philosopher and feminist

Presented the social construction of gender in 'The Second Sex' and pioneered feminist theory

The constructivist perspective of questioning 'what we take for granted' is the starting point of innovation

Hannah Arendt

Hannah Arendt

アメリカ合衆国 (1906)

The sad truth is that most evil is done by people who never make up their minds to be good or evil.

20th-century German-born political philosopher

Revealed how thoughtlessness enables great evil through the concept of 'the banality of evil'

The habit of thinking for yourself is the last bulwark against organizational misconduct

Shibusawa Eiichi

Shibusawa Eiichi

日本 (1840)

What is the root of wealth? Benevolence and moral principle. Unless grounded in right reason, wealth cannot endure.

Bakumatsu-Taisho era industrialist, 'Father of Japanese Capitalism'

Involved in founding 500+ companies and advocated the unity of morality and economy in 'The Analects and the Abacus'

The unity of profit and ethics is the origin of purpose-driven management in the ESG era

Patient Visionaries(13)

Aristotle

Aristotle

(38 BC)

All human beings by nature desire to know.

Polymath of 4th-century BC ancient Greece

Systematized disciplines from logic to biology and defined the framework of Western knowledge

'The golden mean' and 'practical wisdom' remain uniquely human judgment that even AI cannot automate

John D. Rockefeller

John D. Rockefeller

アメリカ合衆国 (1839)

Don't be afraid to give up the good to go for the great.

19th-century American oil magnate and philanthropist

Controlled 90% of U.S. oil supply through Standard Oil

The vision to oversee the entire value chain is the prototype of platform management

Thomas Edison

Thomas Edison

アメリカ合衆国 (1847)

Genius is one percent inspiration and ninety-nine percent perspiration.

19th-century American inventor and entrepreneur

Commercialized the light bulb and electrical systems and established organized R&D

The perspective of designing the entire ecosystem, not just the product, is the key to business

Jack Ma

Jack Ma

中華人民共和国 (1964)

Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine.

20th-century Chinese internet entrepreneur

Founded Alibaba and built China's e-commerce and digital payment ecosystem

Entering from outside the field turns user perspective into a competitive weapon

Kōnosuke Matsushita

Kōnosuke Matsushita

日本 (1894)

The manufacturer's mission is to overcome poverty by producing goods in such abundance that they become as plentiful and cheap as tap water.

Meiji-Showa era industrialist and management thinker

Built Panasonic into a global enterprise and was called 'the God of Management'

The 'tap water philosophy' is the intellectual prototype of the freemium model

Howard Marks

Howard Marks

The most important thing is being attentive to cycles.

20th-century American distressed debt investor and thinker

Co-founded Oaktree and championed the importance of 'second-level thinking'

The habit of always asking 'is it already priced in?' is the key

Benjamin Graham

Benjamin Graham

アメリカ合衆国 (1894)

In the short run, the market is a voting machine but in the long run, it is a weighing machine.

Father of value investing, 20th-century America

Systematized rational investing through 'margin of safety' and 'Mr. Market'

An intellectual framework for tuning out market noise is the first step in investing

Warren Buffett

Warren Buffett

アメリカ合衆国 (1930)

Rule No. 1: Never lose money. Rule No. 2: Never forget Rule No. 1.

20th-century American investor, the 'Oracle of Omaha'

Led Berkshire Hathaway to ~20% compound annual growth over half a century

The discipline of competing only within your 'circle of competence' is the core of long-term investing

Charlie Munger

Charlie Munger

アメリカ合衆国 (1924)

Invert, always invert.

20th-century American investor and intellectual giant

Vice Chairman of Berkshire who championed 'mental models' and multidisciplinary thinking

Those who judge by a single metric become 'a man with only a hammer'

Peter Lynch

Peter Lynch

アメリカ合衆国 (1944)

Invest in what you know.

Legendary 20th-century American fund manager

Achieved an average annual return of 29.2% at the Magellan Fund

'Invest in what you know' is a compass for the age of information overload

André Kostolany

André Kostolany

ハンガリー (1906)

Buy stocks, take sleeping pills, and stop looking at the papers. After many years you will see: you are rich.

20th-century European speculative philosopher

Explained crowd psychology and market cycles through 'the egg theory'

Develops the eye to discern which stage of social media hype we are in

Jesse Livermore

Jesse Livermore

アメリカ合衆国 (1877)

There is nothing new in Wall Street. There can't be because speculation is as old as the hills.

Legendary American trader, 19th-20th century

The 'Boy Plunger' who made ~$100 million shorting the crash

The value of 'sitting tight' resonates most in an era of impulse trading

John C. Bogle

John C. Bogle

アメリカ合衆国 (1929)

Don't look for the needle in the haystack. Just buy the haystack!

Father of the index fund, 20th-century America

Founded Vanguard and democratized low-cost, long-term, diversified investing

A 0.1% difference in fees can mean millions over 30 years

Risk Takers(12)

Epictetus

Epictetus

古代ローマ (0050)

Some things are within our power, while others are not.

Stoic philosopher and former slave, 1st-century Roman Empire

Taught the distinction between controllable and uncontrollable in 'Discourses' and 'Enchiridion'

The dichotomy of control is the origin of stress management and CBT

Seneca the Younger

Seneca the Younger

古代ローマ (0 BC)

It is not that we have a short time to live, but that we waste much of it.

Stoic philosopher and statesman, 1st-century Roman Empire

Warned against wasting time in 'On the Shortness of Life'

Here lies the prescription for the disposable time stolen by mindless scrolling

Kazuo Inamori

Kazuo Inamori

日本 (1932)

The result of life and work = Attitude x Effort x Ability.

Showa-Heisei era serial entrepreneur and management philosopher

Founded Kyocera and KDDI and turned around JAL in just two years

The self-interrogation 'is my motive virtuous?' is the core of altruistic management philosophy

Howard Marks

Howard Marks

The most important thing is being attentive to cycles.

20th-century American distressed debt investor and thinker

Co-founded Oaktree and championed the importance of 'second-level thinking'

The habit of always asking 'is it already priced in?' is the key

Benjamin Graham

Benjamin Graham

アメリカ合衆国 (1894)

In the short run, the market is a voting machine but in the long run, it is a weighing machine.

Father of value investing, 20th-century America

Systematized rational investing through 'margin of safety' and 'Mr. Market'

An intellectual framework for tuning out market noise is the first step in investing

Warren Buffett

Warren Buffett

アメリカ合衆国 (1930)

Rule No. 1: Never lose money. Rule No. 2: Never forget Rule No. 1.

20th-century American investor, the 'Oracle of Omaha'

Led Berkshire Hathaway to ~20% compound annual growth over half a century

The discipline of competing only within your 'circle of competence' is the core of long-term investing

George Soros

George Soros

ハンガリー (1930)

Markets are constantly in a state of uncertainty and flux, and money is made by discounting the obvious and betting on the unexpected.

20th-century Hungarian-born investor and philanthropist

Called 'the man who broke the Bank of England' for his pound short

Reflexivity theory is essential reading for an era where social media amplifies market psychology

Ray Dalio

Ray Dalio

アメリカ合衆国 (1949)

Pain plus reflection equals progress.

20th-century American hedge fund founder and thinker

Founded Bridgewater and established risk parity strategy and principled management

The recognition that 'the economy has seasons' prevents panic selling during crashes

Peter Lynch

Peter Lynch

アメリカ合衆国 (1944)

Invest in what you know.

Legendary 20th-century American fund manager

Achieved an average annual return of 29.2% at the Magellan Fund

'Invest in what you know' is a compass for the age of information overload

André Kostolany

André Kostolany

ハンガリー (1906)

Buy stocks, take sleeping pills, and stop looking at the papers. After many years you will see: you are rich.

20th-century European speculative philosopher

Explained crowd psychology and market cycles through 'the egg theory'

Develops the eye to discern which stage of social media hype we are in

Jesse Livermore

Jesse Livermore

アメリカ合衆国 (1877)

There is nothing new in Wall Street. There can't be because speculation is as old as the hills.

Legendary American trader, 19th-20th century

The 'Boy Plunger' who made ~$100 million shorting the crash

The value of 'sitting tight' resonates most in an era of impulse trading

John C. Bogle

John C. Bogle

アメリカ合衆国 (1929)

Don't look for the needle in the haystack. Just buy the haystack!

Father of the index fund, 20th-century America

Founded Vanguard and democratized low-cost, long-term, diversified investing

A 0.1% difference in fees can mean millions over 30 years

Seekers of Happiness(8)

Marcus Aurelius

Marcus Aurelius

古代ローマ (0121)

Everything depends on your judgment, and that judgment rests with you.

Philosopher-emperor of the Roman Empire, 2nd century

Authored 'Meditations' and left a practical manual of Stoic philosophy

The insight that 'judgment causes suffering' is the very foundation of CBT

Zeno of Citium

Zeno of Citium

キティオン (33 BC)

Man conquers the world by conquering himself.

Founder of Stoicism, 4th century BC, from Cyprus

After losing everything, taught that 'virtue is the only good'

The method of distinguishing controllable from uncontrollable is the source of modern resilience

Seneca the Younger

Seneca the Younger

古代ローマ (0 BC)

It is not that we have a short time to live, but that we waste much of it.

Stoic philosopher and statesman, 1st-century Roman Empire

Warned against wasting time in 'On the Shortness of Life'

Here lies the prescription for the disposable time stolen by mindless scrolling

Aristotle

Aristotle

(38 BC)

All human beings by nature desire to know.

Polymath of 4th-century BC ancient Greece

Systematized disciplines from logic to biology and defined the framework of Western knowledge

'The golden mean' and 'practical wisdom' remain uniquely human judgment that even AI cannot automate

Laozi

Laozi

(57 BC)

The Tao that can be spoken is not the eternal Tao. The name that can be named is not the eternal name.

Founder of Taoist thought, circa 6th century BC

Condensed the philosophy of 'the Way' and 'wu wei' into the 5,000-character 'Tao Te Ching'

The admonition against over-intervention, 'be like water,' resonates with the spirit of agile management

Sakichi Toyoda

Sakichi Toyoda

日本 (1867)

Open the shoji screen and look outside; the world is vast.

Meiji-early Showa inventor and industrialist

Invented the automatic loom and laid the foundation for the Toyota Group

Auto-stop upon anomaly detection ('jidoka') connects to AI-era risk management

Soichiro Honda

Soichiro Honda

日本 (1906)

Only about one percent of my work truly succeeded. Ninety-nine percent was failure. That one percent made me who I am.

Showa-era engineer-entrepreneur and Honda founder

Conquered the Isle of Man TT and broke through the impossible with the CVCC engine

A pioneer of division of labor: focus on the founder's strengths and delegate weaknesses to a trusted partner

Seiroku Honda

Seiroku Honda

日本 (1866)

Save a quarter of your salary before you spend a single yen.

Meiji-Showa era forestry scholar and individual investor

Built a fortune through the 'quarter savings' method and donated it all

Systematic investment is the strongest starting point in the era of tax-free accounts

Contrarian Thinkers(5)

Epictetus

Epictetus

古代ローマ (0050)

Some things are within our power, while others are not.

Stoic philosopher and former slave, 1st-century Roman Empire

Taught the distinction between controllable and uncontrollable in 'Discourses' and 'Enchiridion'

The dichotomy of control is the origin of stress management and CBT

Seneca the Younger

Seneca the Younger

古代ローマ (0 BC)

It is not that we have a short time to live, but that we waste much of it.

Stoic philosopher and statesman, 1st-century Roman Empire

Warned against wasting time in 'On the Shortness of Life'

Here lies the prescription for the disposable time stolen by mindless scrolling

Peter Lynch

Peter Lynch

アメリカ合衆国 (1944)

Invest in what you know.

Legendary 20th-century American fund manager

Achieved an average annual return of 29.2% at the Magellan Fund

'Invest in what you know' is a compass for the age of information overload

André Kostolany

André Kostolany

ハンガリー (1906)

Buy stocks, take sleeping pills, and stop looking at the papers. After many years you will see: you are rich.

20th-century European speculative philosopher

Explained crowd psychology and market cycles through 'the egg theory'

Develops the eye to discern which stage of social media hype we are in

Jesse Livermore

Jesse Livermore

アメリカ合衆国 (1877)

There is nothing new in Wall Street. There can't be because speculation is as old as the hills.

Legendary American trader, 19th-20th century

The 'Boy Plunger' who made ~$100 million shorting the crash

The value of 'sitting tight' resonates most in an era of impulse trading