Most social acts have to be understood in their setting, and lose meaning if isolated. No error in thinking about social facts is more serious than the failure to see their place and function.

Solomon Asch

Psychologists

Solomon Asch

Polish-American Gestalt social psychologist (1907-1996). His 1951 conformity studies showed that over a third of subjects went along with a wrong majority. His 1946 paper named warm/cold as central traits in impression.

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