We don't believe in market research for a new product unknown to the public. So we never do any.
Entrepreneurs
Akio Morita
Born in 1921 into a Nagoya sake-brewing family, Akio Morita co-founded Sony with Masaru Ibuka. From transistor radios to the Walkman, he conquered world markets and transformed 'Made in Japan' from a byword for cheapness into a symbol of quality and creativity. His book Made in Japan broadcast his management philosophy globally, making him a pioneer of Japanese corporate internationalization.
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Akio Morita's Other Quotes
Curiosity is the driving force behind corporate growth.
I knew we needed a weapon to break through to the American market, and it had to be something different, something that nobody else was making.
The public does not know what is possible, but we do.
I have always believed that the company should be a sort of family.
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