A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.

Daniel Kahneman

Psychologists

Daniel Kahneman

Israeli-American psychologist (1934-2024). With Amos Tversky founded the heuristics-and-biases program and prospect theory, won the 2002 Nobel in Economics, and popularized dual-process thought in Thinking Fast and Slow.

View this figure's profile

Daniel Kahneman's Other Quotes

Related Quotes